There’s a mistake in my copy!

There’s a mistake in my copy!

Perfection is not the realm of humans. How to help your clients understand this, today, in my How To column at

The rest of you: re-flippin-lax. The world will not crumble because you missed that one little mistake. You are human. Now, convincing your client of this is another matter entirely. But I’d start by explaining the scientifically supported limits of human perfection. And perhaps the equation of good, fast, or cheap.

project management triangle showing there is no possible overlap of good, fast, AND cheap

Other posts mentioned in this post:

Thanks to my sports-specialist colleague Patricia Morris MacDonald for explaining how to properly phrase a save percentage statistic. I can haz sports analogy.

Photo by opensourceway used under CC BY-2.0 license.

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