You create content marketing when you create content — typically for a website — in order to:
- Get attention and work leads
- Find more customers
- Generate or Increase sales
- Raise your profile or credibility
- Engage a community of people
How should you pick the topics? Find out today, in my How To column at Copyediting.com.
Photo by David Blackwell, used under CC BY-2.0 license.
