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Category: marketing

Weird Your Way to Success

Weird Your Way to Success

Lessons from the Design Thinkers conference in Toronto, Canada: “confessions” was the official theme, but the theme that emerged for me

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How to Hand Out Business Cards

How to Hand Out Business Cards

Today in my How To column at Copyediting.com. My business cards are the ones on top in the photo. The

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How to Ask for Testimonials

How to Ask for Testimonials

Client testimonials: need ’em, get ‘em, got ‘em, put ‘em. Testimonials are the main currency in today’s online economy. Today, in my How

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Creative Earners Salary Survey Results

Creative Earners Salary Survey Results

Hey kids, notice that the average hourly fee for proofreading is $63 for those with 5–14 years’ experience? It’s only

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Best Practices for the Structure of Social Media Posts

Best Practices for the Structure of Social Media Posts

Place the Five Ws Above the Fold Where does the social media post get cut off by a “read more”

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The Art of the Upsell: Elevate your sales using three-tier pricing

The Art of the Upsell: Elevate your sales using three-tier pricing

How to put “Would you like fries with that?” to work in your business without feeling like a fast-food clerk.

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State Your Rate with Confidence (podcast)

State Your Rate with Confidence (podcast)

To state your fee with confidence, you need to practice, pose, and use project fees. The scientific evidence behind this

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Successful Career Unplanning

Successful Career Unplanning

  Half of you are probably so busy meeting deadlines (or watching them woosh by) that you haven’t even planned

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Four Reasons to Work for Less (podcast)

Four Reasons to Work for Less (podcast)

Why you might be okay with working for peanuts — under the conditions explained in this episode.

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Social Media Readings for Freelance Editors

Social Media Readings for Freelance Editors

When I moved, I threw out 350 of the 500 business cards that I printed when I first set out

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