Lessons from the Design Thinkers conference in Toronto, Canada: “confessions” was the official theme, but the theme that emerged for me
Category: marketing
How to Hand Out Business Cards
Today in my How To column at Copyediting.com. My business cards are the ones on top in the photo. The
How to Ask for Testimonials
Client testimonials: need ’em, get ‘em, got ‘em, put ‘em. Testimonials are the main currency in today’s online economy. Today, in my How
Creative Earners Salary Survey Results
Hey kids, notice that the average hourly fee for proofreading is $63 for those with 5–14 years’ experience? It’s only
Best Practices for the Structure of Social Media Posts
Place the Five Ws Above the Fold Where does the social media post get cut off by a “read more”
The Art of the Upsell: Elevate your sales using three-tier pricing
How to put “Would you like fries with that?” to work in your business without feeling like a fast-food clerk.
State Your Rate with Confidence (podcast)
To state your fee with confidence, you need to practice, pose, and use project fees. The scientific evidence behind this
Successful Career Unplanning
Half of you are probably so busy meeting deadlines (or watching them woosh by) that you haven’t even planned
Four Reasons to Work for Less (podcast)
Why you might be okay with working for peanuts — under the conditions explained in this episode.
Social Media Readings for Freelance Editors
When I moved, I threw out 350 of the 500 business cards that I printed when I first set out